[Podcast] The Evolving PPC Landscape for Agencies and Software with Kirk Williams
In this episode of Shape the Conversation, Kirk provides his perspective as a PPC agency owner and we (Nicole and Jon) compare it to our experience running a SaaS company in the same space.
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Show Notes
We're back for a special episode!
Big thanks to Kirk Williams of Zato Marketing for joining Nicole and Jon.
Kirk talks through how he thinks about providing value for his customers in a world where the ad networks are seeking to create direct relationships with advertisers.
Nicole and Jon talk about how although our industry is one where you can build a profitable SaaS company, there is much less venture capital appetite for PPC-focused technology then there was 5 years ago.
About the Hosts
Nicole is a former PPC analyst, department head, and product manager. She focuses on marketing and customer success.
Spent years as a PPC consultant and agency analyst before focusing on making software.
Contact Us
Reach out to us with any ideas, questions, or feedback on the podcast!
Credits
This episode was produced by Max Bettendorf.
A big thanks also to 🎼 Music Flow Teaching for the intro and outro music, if you are in Central Oregon you should look them up for in-home creative music lessons.🎼)
More Episodes
Checkout other episodes of Shape the Conversation.
More Resources
- Learn more about our PPC management software and product updates.
- Why we believe The 'Best PPC Management Software' Doesn't Exist
- Read our definitive guide for agencies navigating Google ads budget related workflows
- PPC Management Software for Agencies [2023 Guide]
- More writing about PPC marketing